What is Hubble?
Hubble is an AI-powered user research platform for teams investigating customer needs, evaluating designs, and collecting product feedback. Hubble brings AI-moderated interviews, live interviews, usability testing, surveys, and participant management into one research workflow. The stated audiences include UX researchers, product teams, product designers, and market research teams.
Hubble supports both qualitative and quantitative research rather than focusing on a single testing method. Researchers can choose unmoderated tasks, moderated conversations, surveys, in-product questions, or diary and concept studies according to the research question. Hubble also provides AI-assisted analysis to help turn recordings, transcripts, and participant feedback into findings.
What Hubble can do
Hubble combines research collection with participant operations and analysis. Researchers can test an experience, ask participants about their decisions, and review the resulting evidence within the same product. Hubble's AI features cover study generation, interview moderation, summaries, and synthesis, while recruitment tools support existing customer pools and external participants.
- Hubble conducts AI-moderated interviews using discussion guides and follow-up questions.
- Hubble tests prototypes, live websites, and mobile experiences.
- Hubble captures voice, webcam, and screen recordings.
- Hubble collects survey responses and targeted in-product feedback.
- Hubble manages participant screening, scheduling, consent documents, and incentives.
- Hubble tags transcripts, identifies recurring themes, and synthesizes interview findings.
- Hubble supports AI-agent research workflows through MCP.
How Hubble works
Hubble's AI-moderated interview workflow starts with research objectives and a discussion guide. The AI moderator conducts the conversation and asks follow-up questions based on participant answers. Researchers can then review recordings, transcripts, and AI-assisted analysis. For unmoderated testing, participants complete tasks on their own time, without scheduling a call.
Hubble's MCP workflow uses AI to help plan studies, conduct interviews, and analyze feedback. Researchers can approve AI suggestions and review a study before publication and participant outreach. Hubble also supports Figma integration, recruitment through User Interviews and Respondent, and participant incentives through Tremendous or participant credits.
Who Hubble is for
Hubble is designed for UX researchers, product teams, product designers, and market research teams managing qualitative and quantitative research. Hubble supports studies with a team's own customers as well as externally recruited participants. The available methods address customer discovery, product evaluation, preference research, and feedback gathered during actual product use.
- Hubble helps researchers explore customer needs through interviews.
- Hubble helps product designers compare concepts, messages, and design options.
- Hubble helps product teams identify usability issues in prototypes and live applications.
- Hubble helps teams collect feedback at relevant moments inside a product.
Hubble pricing and plans
Hubble offers a Free plan at $0 with no credit card required. The Free plan includes 1 seat, 10 responses per month, and 1 prototype per study. Hubble also includes AI study generation, AI rephrasing, Figma integration, and research templates in the Free plan.
Hubble offers custom Enterprise pricing for scaling research teams. Enterprise includes custom seats and responses, moderated studies, custom templates, unlimited AI reports, customized NDA support, study randomization, and access to User Interviews and Respondent participants. Hubble requests team size, research methods, study volume, and security requirements when preparing a proposal.
Hubble strengths and limitations
Hubble's strengths include combining several research methods with participant recruitment, a participant CRM, and AI-assisted analysis. Hubble supports both self-directed tasks and live conversations, with recordings and transcripts available for review. The Free plan provides access without a credit card, while Enterprise adds research capacity, customization, and access controls.
- Hubble limits the Free plan to 1 seat and 10 responses per month.
- Hubble lists moderated studies and recruitment provider access as Enterprise features.
- Hubble's external audience availability depends on the provider and study requirements.
Hubble FAQ
What is Hubble?
Hubble is an AI-powered user research platform for UX researchers, product teams, designers, and market research teams. Hubble supports study planning, AI-moderated and live interviews, usability testing, participant recruitment, in-product feedback, and AI-assisted research analysis.
Is Hubble free?
Hubble offers a Free plan at $0 with no credit card required. The plan includes 1 seat, 10 responses per month, 1 prototype per study, AI study generation, AI rephrasing, Figma integration, and research templates. Hubble also offers custom-priced Enterprise plans.
How do Hubble AI-moderated interviews work?
Hubble conducts AI-moderated interviews using research objectives and a discussion guide supplied by the researcher. Hubble's AI moderator asks follow-up questions based on participant answers, and the research team can review recordings, transcripts, and AI-assisted analysis afterward.
Can Hubble test prototypes, websites, and mobile apps?
Hubble provides workflows for prototype testing, live website testing, and mobile testing. Hubble also supports unmoderated tasks that participants complete on their own time, with recordings and feedback available for researchers to review for usability issues.
Can Hubble recruit participants or use existing customers?
Hubble supports research with existing participants through a participant CRM and external recruitment through User Interviews and Respondent. Hubble also provides screening, scheduling, consent documents, and incentives. External participant availability depends on the study, audience, and selected provider.
Does Hubble support AI-agent research workflows?
Hubble supports AI-agent research workflows through MCP, including study planning, interview execution, and customer feedback analysis. Hubble lets researchers approve AI changes and review study plans before publication, participant outreach, and study execution.
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