What is Formless?
Formless is a conversational AI form builder that can both ask and answer questions. Formless supports business workflows such as inbound lead collection, sales enquiries, feedback, and job applications. The product presents forms as conversations rather than only a sequence of questions, and allows creators to supply information that helps the AI answer respondents.
Formless provides templates for several collection and engagement tasks, along with an option to start from scratch. Formless also supports embedding in multiple formats, so the conversational experience can be placed at different touch points. Custom branding and team collaboration are available through the PRO plan.
What Formless can do
Formless combines question collection with AI-generated answers based on information supplied by the creator. Formless also includes language support, embedding options, and connections to other business tools. The available templates cover lead collection as well as feedback, recommendations, applications, and other form-based interactions.
- Formless asks respondents questions and answers their questions.
- Formless accepts information snippets and can crawl a website to train the AI.
- Formless supports conversations in over 120 languages.
- Formless offers multiple embedding formats.
- Formless connects with apps and tools through Zapier.
- Formless lets PRO customers replace the Formless logo with their own.
How Formless works
Formless offers a template selection path and a start-from-scratch option. Formless creators can provide information snippets or use website crawling to improve the AI’s ability to answer questions. Conversations can use over 120 languages, with language selection based on the respondent’s browser language settings.
Formless can be embedded in multiple formats and connected with other tools. Formless lists Hubspot, Google Sheets, Mailchimp, Slack, and Pipedrive as integrations, and separately describes a Zapier integration for connecting with apps and tools. The website provides sign-up and sign-in options, along with help documentation.
Who Formless is for
Formless serves businesses and teams that want to collect information through conversational forms. Formless lists use cases spanning marketing, sales, recruitment, and customer feedback. The website also includes a customer account describing the use of Formless to qualify visitors and gather leads through a conversation-like experience.
- Formless supports inbound lead capture and contact-sales forms.
- Formless provides feedback, recommendation, and quiz templates.
- Formless supports quote generator and pre-order forms.
- Formless offers giveaway and job application templates.
Formless strengths and limitations
Formless brings question collection, respondent answers, multilingual conversations, and business app connections into the same form-building product. Formless also offers templates and a free trial, allowing prospective users to explore the product before purchasing. Branding removal, included team seats, and conversation allowances are tied to the paid PRO offering.
- Formless requires PRO to remove the Formless logo and add a custom logo.
- Formless limits the starting PRO allowance to 250 AI conversations per month.
- Formless requires contact with the company to increase the included 3 team seats.
Formless FAQ
What is Formless?
Formless is a conversational AI form builder that asks questions and answers respondents using information supplied by the creator. Formless offers templates for inbound leads, sales enquiries, feedback, quizzes, quote generation, giveaways, job applications, and pre-orders.
How can Formless answer questions about a business?
Formless can be trained using information snippets or by crawling a website to improve the AI’s ability to answer questions. Formless uses this supplied information to support conversations in which respondents can ask questions as well as provide answers.
What integrations does Formless offer?
Formless lists Hubspot, Google Sheets, Mailchimp, Slack, and Pipedrive as integrations. Formless also provides a Zapier integration, which the pricing page describes as a way to connect Formless with other apps and tools.
Does Formless support multiple languages?
Formless supports conversations in over 120 languages based on the respondent’s browser language settings. Formless presents this multilingual capability alongside its conversational forms, AI training options, and embedding formats.
Can Formless use a custom logo?
Formless allows PRO customers to hide the Formless logo and add their own logo to conversations. Formless includes this branding option in the PRO plan, alongside team collaboration with 3 included seats.
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