What is Predict?
Predict is a neuroscience-based AI tool for testing advertising creative and understanding audience responses. Predict serves brand and advertising teams that need evidence for creative decisions across campaign planning, execution and reporting. The product page describes analysis of attention, emotion, cognition and memory rather than attention alone.
Predict draws on Neurons research in cognitive neuroscience, machine learning and psychology. The source describes models trained and tested against a consumer neuroscience database containing data from 300,000+ people worldwide. The underlying research includes brain scanning, eye tracking and implicit research methods used to study advertising responses.
What Predict can do
Predict evaluates advertising through measures that address visibility, emotional response, processing difficulty and recall. Predict distinguishes attention to individual creative elements from broader engagement and memory outcomes. These measures support creative assessment, while campaign analytics connect cognitive metrics with reach, click-through and conversion rates.
- Predict measures attention on specific elements such as logos, copy and products.
- Predict reports focus, attention share and the share of viewers who see an element.
- Predict measures relative attention against exposure time for video.
- Predict combines multiple emotional responses into an Emotional Engagement score.
- Predict assesses processing difficulty through Cognitive Demand.
- Predict evaluates ad memory and brand memory.
- Predict provides element-level insights to inform subsequent campaign briefs.
How Predict supports campaign workflows
Predict supports a campaign lifecycle that moves from creative planning through execution to post-campaign reporting. Creative optimization focuses on moving from a brief to a final asset with fewer subjective revisions. Media iteration supports asset selection using attention, emotion and memory data alongside potential click-through, cost-per-click and view-through performance.
Predict also supports retrospective analysis. Campaign analytics connect cognitive measures, including attention and brand memory, with campaign outcomes. Campaign insights examine which creative worked and why at the element level. The website offers demo booking and quote requests, but does not describe a detailed asset-submission or installation workflow.
Who Predict is for
Predict is intended for brand and advertising teams, from teams beginning creative testing to enterprises scaling testing across teams. Predict addresses both brand-building questions and performance-oriented creative decisions. The listed use cases include assessing brand visibility, choosing campaign assets and turning completed campaign results into evidence for future creative briefs.
- Brand teams can examine attention to brand elements and brand memory.
- Creative teams can use cognitive measures to inform asset revisions.
- Media teams can compare assets using attention, emotion and memory data.
- Campaign teams can connect creative insights with performance reporting.
Predict pricing and plans
Predict is offered through Starter, Pro and Scale packages with pricing supplied by quote. Every package lists unlimited analysis and predictions, a Customer Success Manager and a Neuromarketing Course. Starter includes 500 Visual Recommendations, Pro includes 1,000 and Scale includes 2,000.
Predict Starter and Pro packages include up to 5 users, with extra users available as add-ons. Brand kit is included in Pro and Scale and offered as an add-on for Starter. Scale also includes SSO and a workshop with Dr. Thomas Ramsøy; both are add-ons for Starter and Pro.
Predict strengths and limitations
Predict combines attention analysis with emotional engagement, cognitive demand and memory measures, giving teams several perspectives on advertising creative. Predict also supports multiple campaign stages rather than only pre-launch testing. Access and allowances depend on the selected package, and the pricing page requires a quote rather than publishing package prices.
- Predict Starter and Pro packages include up to 5 users before extra-user add-ons.
- Predict Visual Recommendations allowances differ across packages.
- Predict SSO requires an add-on on Starter and Pro packages.
Predict FAQ
What is Predict?
Predict is a neuroscience-based AI advertising analysis tool from Neurons. Predict evaluates attention, emotional engagement, cognitive demand and memory to help brand and advertising teams assess creative, select campaign assets and understand campaign results.
Is Predict free?
Predict is offered through quote-based Starter, Pro and Scale packages, and the supplied pricing page does not list a free plan. Predict packages include unlimited analysis and predictions, with different Visual Recommendations allowances and included services.
What does Predict measure in advertising?
Predict measures attention, Emotional Engagement, Cognitive Demand, ad memory and brand memory. Predict attention metrics include focus, attention on specific elements, attention share, the share of viewers who see each element and relative attention for video.
Who is Predict for?
Predict is for brand and advertising teams, including teams starting creative testing, teams optimizing multiple campaigns and enterprises scaling testing across teams. Predict supports creative optimization, media iteration, campaign analytics and campaign insights.
What is included in Predict plans?
Predict packages all include unlimited analysis and predictions, a Customer Success Manager and a Neuromarketing Course. Predict Starter, Pro and Scale packages differ in Visual Recommendations allowances and included features such as brand kit, SSO and a workshop with Dr. Thomas Ramsøy.
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